The Project App is a brand extension of The Gigi Project, a curated compilation of personal photography and art direction projects. A daily source of inspiration, visual getaway and personal creation of vision boards. This app was designed to create a space where users can immerse in a creative space without distractions of comments, popularity scores or other tangents. The app’s functionality consists in exploring various feeds and creating personal visual boards. Beyond the home page, the app features a daily inspiration feed as well as a personally curated feed where the user can explore visuals that related to their current boards. The Project is a place where photographers, designers and art directors can share their work and get inspiration for future projects in a networking opportunity.