po-yueh wen

po-yueh wen

Interior Design & Architecture
LaSalle College Vancouver

Senior Project

Shop spaces will become physical marketing platforms for new products launches, focusing on drawing people in through exclusive events to reward loyal customers. Loyal marketing will become critical in order to encourage and sustain regular traffic to the stores. Physical stores are becoming a powerful media channel, very often the first point of contact between brands and consumers. As consumers become increasingly technologically entrenched, they are expecting far better physical retail experiences. Implements the new strategies of future retail design will offer retailers and brands have an opportunity to draw the consumer into the brand story. Moreover, deliver a remarkable and immersive brand identity.Main design theme will be creating contrast with concrete and steel metals to connect with out door elements.Consumers can personally experience the product’s durability, and ultimately close the gap of strangers of their brand into their loyal customers. Therefore, the design are aiming to cater for customer centric retail experiences