City Branding: Santorini

This project was aimed to create a brand identity design for the city of Santorini. Santorini is an island composed of a group of volcanoes in the Aegean Sea 200 kilometers southeast of mainland Greece. In the blue Aegean Sea, Santorini stands out from all other Greek islands due to its unique geological features and incredible high cliffs. Santorini is best visited between April and October, as the sea breeze is gentle and the climate is mild during this time. What’s more, Santorini is considered to be a romantic island, many new people from all over the world, especially from Asia, decided to choose it as their wedding location.

Logo

Santorini is surrounded by the blue sea, the sky is clear, and the doors and windows of the houses on the island are also clear blues. Therefore, I chose sky blue and cyan blue as the color of the logo. The distinctive feature of Santorini architecture is the dome and there is not only beautiful scenery but also delicious seafood feast in here, so the shape of the building and fish are used as the logo.

Tote Bag

Rubber Stamp

Mug

Cup Coaster