Rice wine originated in ancient China and has many health benefits. The nutrients in traditional rice wine are more easily absorbed by the body, strengthening one’s blood tonic and the body. Mei Mi is a modern rice wine brand: Mei means' beautiful 'and Mi means ‘Rice.’Since ancient times, beauty, music and rice wine are ever present at an elegant table. These elements are combined in the brand identity and packaging. Each bottle showcases a famous beauty from ancient China, playing four traditional instruments. There are four floral flavors to appeal to the primarily female demographic. Flowery rice wine will remind people of good things or people. The logo is designed around the elements in rice wine.