Men’s skincare should be taken seriously; however, the majority of products available are aimed at women. Dr. Herbal is a skincare product line designed for the specific requirements of men who care about their skin and the environment, using traditional Chinese healthcare regimens. From the design to the ingredients used, the branding is very masculine. Chinese herbal medicine has a history of over 2,000 years. Each herb has a different benefit and are all natural with no chemical additives and no alcohol. The logo is a steelyard, an ancient tool used to measure the weight of Chinese herbs. Dr. The Herbal logo design is drawn in black lines. Each product has a different color underneath the logo. Each color represents a product. Environmentally friendly design, from packaging to printing ink are environmentally friendly. Typography is designed to be clear and simple, because men like simple packaging.