Pilar Rembrandt
Graphic Design
LCI Barcelona
INCANT
Students were asked to investigate, create and develop the project of their dreams. That project needed to allow product design as well as space design. INCANT (Becoming Wicca) came from the rise of modern witches. The stores and branding of witchcraft have remained the same, despite the target audience changing. This store would center around the Divine Three and would be accessible to new witches as well as experienced ones.
Logotype
Gradients
Colors are imperative to witchcraft, each one having its own meaning and intention. Therefore, the colors were selected due to their meaning and are combined in gradients depending on the purpose of the product.
Graphic Elements
Packaging - Tarot
Tarot cards are essential to witchcraft and Incant wishes to sell a durable and long-lasting product, therefore the tarot cards would be printed on flexible plastic and would come in a clear PVC case. The actual packaging would be a paper slip that would fit inside the box and could easily be removed to let the cards' design speak for itself.
Tarot - Cups
Tarot - Wands
Tarot - Swords
Tarot - Discs
Tarot - Major Arcana
Packaging - Travel Kit
More experience witches carry around a travel altar that holds their essentials (crystals, sigils, bay leaves, incense, etc.). Incant would provide travel kits in aluminium boxes that could then be repurposed, as well as a sticker with Incant's logo.
Packaging - Incense
Iconography
These different icons would serve to indicate Incants' products. (from left to right) Tarot cards, Mixing materials, Oils & Liquids, Incense, Herbs. The eyes would appear on packaging and gift bags.
Space design
We were given a space to showcase our store. Incants would be delimited by a neon cube that would serve as the lighting for the entire space. In the middle there is a conversation pit, which means that the entire space is elevated. A smoke machine would obscure the floor and small lights surrounding the pit would indicate it's location to avoid accidents.
Wayfinding - Application
The wayfinding had a budget of 2 000€, therefore Incants' would be made of neon tubes in shapes that imitated runes.
Publicity Campaign - Interactive Posters
The goal of this publicity campaign was to highlight the omnipresence of witchcraft in our every day lives. The first poster would include a screen that indicated the time. With the help of a weight sensor, it would change to 11:11 (angel number) whenever someone approached the poster. The second one would include a tunnel in the middle that would allow you to "spy" on a conversation meters away.
Publicity Campaign - Sliding Doors
Publicity Campaign - Sliding Doors
Publicity Campaign - Water Fountain
Made with a water-reactive material, these circles would be placed under fountains, that way the message would only appear if someone tried to drink or use the fountain.
Publicity Campaign - Tote Bag
Publicity Campaign - Metro Entrance