FOCUS

The objective of this project is to transmit through a fashion collection, called FOCUS, new ways of experiencing human existence. Focus means concentration and this collection is intended to make a call to all women who are going through difficult situations to live fully their life, accepting their problems and seeing them as an opportunity to grow. In short, it was created as a reflection tool through fashionable artistic designs, so that women stop seeing life distorted, can focus and can give true dimension to their life experiences; also, encouraging them to find the positive side of the present, forget the past and be expectant to the future. It is very important that through this reflection and this creative collection, women feel inspire to identify wrong patterns of behavior, and feel encouraged to learn how to leave behind mental limitations and be receptive to vital harmony. Focus went through a careful creation process in terms of design, colors, architecture, and structure to transmit women the different stages to achieve healthy mental schemes that allow them to live a peaceful life despite their daily adversities and problems. To achieve this, a strategy was created where design, imagination, and creativity become a bridge to make known the true secret of existence: being happy and successful. The common denominator of the design, colors, and materials of this collection is a world full of possibilities to experience women’s lives in an elegant, innovative way that is at the forefront of today’s world.