Rabble Rouser

Rabble Rouser is a UK-based snack brand inspired by the British punk rock scene in the 70’s to 80’s. The brand specializes in extreme flavours, such as sour hour sourness and hell fire spicy. The brand was created with the notion that many youths enjoy partaking in food related challenges. Rabble Rouser’s aesthetic needed to emulate the spirit of punk rock while still being able to communicate that they are edible products. The design was primarily inspired by punk rock posters and related artworks.To make the brand feel modern, the illustration for the packages were made using a vector-based art style.

Lemon Buzzsaw and Ch

Lemon Buzzsaw & Cherry Bomb

Lemon Buzzsaw and Cherry Bomb are two of the flavours for the jawbreakers in the Rabble Rouser brand. Lemon Buzzsaw is based on the flavour of super lemon and Cherry Bomb is based on tart cherries. Both are extremely sour and require an hour to finish hence the "sour hour" label at the front packaging

Bad Apple is one of

Bad Apple

Bad Apple is one of the flavours for the jawbreakers in the Rabble Rouser brand. It is based on the flavour of granny smith apples. It is extremely sour and require an hour to finish hence the "sour hour" label at the front packaging

Flamin' Fury is an e

Flamin' Fury & Fog-O' Stink

Flamin' Fury is an extremely spicy flavoured potato chips based on ghost peppers. Fog-O' Stink is an extremely stinky potato sticks based on muenster cheese.

These are the sketch

Initial Process

These are the sketches for the initial idea I have for the front packaging and the logo. The logo is meant to be a letter face of R and R but instead of using literal R's, they are shaped to look more like arrows.

Lemon Buzzsaw and Ch
Bad Apple is one of
Flamin' Fury is an e
These are the sketch