Nite Nite Tea and Refreshments

Nite Nite is an organic herbal tea brand which produces decaffeinated tea and refreshment. Signature products from the Nite Nite brand are herbal teas that can help people with sleeping difficulties get better rest. The client wanted the product packaging to look lovely and sweet while still appealing to a broader consumer base through contemporary design. The design reflects the slogan “Nite Nite products can help you sleep.” The logo is an adorable sheep with wings, a play on the classic bedtime strategy of counting sheep. The girls’ different pajamas represent the different flavours. The elements of stars and clouds represent “night” and “sleep”, while also adding a cute motifs throughout the designs.