Candy Kingdom - Brand Identity

The branding is based on the theme of comic book to appeal kids using healthy growth and development products. The inspiration for the design came from Middle Ages warriors in the history of Europe such as Vikings and Knights from the Renaissance era. The logo is a candy knight with a sword and a shield representing one of the guardians who protects the candy kingdom. The packaging design is playful and vibrant to appeal to a young demographic. The products includes toys and collectible items for kids such as mini-figures, game cards, stickers, DIY toys.