Fresh Masterpiece

Fresh Masterpiece is a conceptual poster campaign series that advocates healthy and sustainable living by patronizing Farmers Market's local produce. The challenge is to create a seasonal campaign to promote Farmers Market as the premier destination for anything fresh and healthy. The local produce, similar to each world-renowned work of art, takes time and talent to create, as the same goes with growing fruits & vegetables. And every farmer, like an artist, gives time and energy to help perfectly create these natural masterpieces. And once done, these masterworks are shown and shared with the world to enjoy. Moreover, like any piece of art, everyone should handle their body with utmost care. Giving importance to our body, as an art piece, takes a considerable amount of effort. One way of doing this is by feeding our bodies with the freshest, healthiest organic produce there is. What we consume is a direct reflection of our outside appearance, and for that reason, we should be mindful of the food that we pass down our bodies.