The Pedal Line is a luxurious bicycle retail store that focus on bicycle sale. The bicycle retail store is a useful idea to bring the concept of health into people’s lives. The purpose of the shop is to create a space for bicycle lovers to gather and share information and a sign of improvement of healthy life. The bicycle store is a symbol of green transportation and a advertise for healthy movement. As the key design element in the store is the combination of natural elements and industrial characteristics. The store uses natural material such as wood and stone to highlight the display area and using industrial feeling of concrete textures in flooring and walls to create a harmony in interiors. Other than those materials, well-used of colors to create contrast between products and design features to show a creative space.