Blacqwood

Blacqwood is specifically a Men’s self care hair brand that is based in Vancouver, Canada. The companies idea is to formulate a shampoo na haircare brand that focuses on natural ingredients, formulas and sustainable practices to provide nourishing haircare for the user. With the decline of Covid-19, many men had the opportunity to grow out their hair during quarantine and isolation and what better way to reintegrate back into society with luscious hair by using Blacqwood products. A Major gap that was observed is the lack of a range of mens shampoos (and haircare products) for men. To bridge this gap, it became essential to create a brand that would not only cater to uni-sex needs but more importantly mends needs. Men’s self care is becoming more and more important and so Blacqwood is created to tap into this market further and give men more options to choose from. The design of the packaging is based off of topography lines of various landscapes in British Columbia. This idea also reflects the colour scheme and ingredients used in different Blacqwood Products. For example if the consumer wanted a more downtown smell to their hair, Blacqwood has the perfect combinations of ingredients and smells to suit the users needs.