BUY & SELL PROJECT - IAMJOY

The Buy & Sell Class is where students got to learn on how to build a brand from scratch. From creating its style, target market, logo and packaging design, 4P's of marketing, producing a collection until promoting it. For this project, me and my teammates, Nathania and Danilla, create a brand named IAMJOY. On our Brand Book, you can see the beginning process of how IAMJOY was built.

IAMJOY's Brand Book

This is IAMJOY's Brand Book. Here you can see the beginning process of how IAMJOY was build. (Disclaimer: The site can only exceed up until 5MB to present this presentation. Please do mind if the preview is unpleasant.)

Read the document
This is IAMJOY's Loo

IAMJOY's LOOKBOOK COVER

This is IAMJOY's Look Book Cover. This is a compilation of all the looks we design and produce for our first collection titled 'JOY' S/S 2022 READY-TO-WEAR.

This is IAMJOY's Loo

Other Credits

I would like to give my upmost gratitude to my Buy & Sell lecturer, Ms. Bonnie Arif, for her guidance throughout the semester.