The concept of FL’OATS is fun, healthy and dynamic/practical in which makes the package filled with vibrant colours and patterns. Each package has the same type of patterns, these patterns helps the consumers to identify on the direction of opening the package. Each package also has different sets of vibrant colours, this would help the consumers to be able to identify the different flavours and also to make it eye-appealing in accordance to the logo. The package itself was designed to allow consumers to have easier access to the cookies, and easier storage when the cookies are set aside.