Jo Warburton

Jo Warburton

Marketing y Comunicación de la Moda
LaSalle College Vancouver

[Marketing, Design, Merchandising, PR] Jammy and Co. Vancouver

Jammy and Co. Vancouver is an online retail store I launched with a partner in June 2016. The clothing is ethically produced by small designers from around the world. Each item sold contributes a portion of profits to charities supporting Children's education in the country of production. The product range includes sleep wear, resort wear and dresses along with a line of 'Mummy and Me' dresses and kaftans. We created the brand and logo, developed and designed a line of merchandise and curated the rest of the collection. We also designed the website, planned the launch strategy and marketing plan/materials in addition to running day to day operations. In this project you will find images of the clothing from both studio and location shoots, social media and press. Hopefully you love it as much as we love creating it! We would love to hear your feedback! Jo and Sammy

I styled this image

Dress Shop Homepage Image

I styled this image which was shot in studio here in Vancouver. We worked with a small manufacturing unit in Bali, Indonesia where the dresses were handmade especially for Jammy and Co. Vancouver.

This photograph was

Resort Shop Homepage Image

This photograph was taken on location in Dubai. The kaftans were produced especially for Jammy and Co. by a small ethical manufacturer based in India from 100% cotton with brocade trims and are available in adult and child sizes.

We also shot this im

Mummy and Me Homepage Image

We also shot this image on location in Dubai in a shoot styled by me. The models are wearing cotton kaftans with brocade borders from a collection designed for Jammy and Co. by a small ethical manufacturer in India. This image shows the co-ordinated kaftans for adults and children.

Here are a few of th

Sleepwear Images

Here are a few of the images of our sleepwear we shot in studio here in Vancouver. The pajamas on Jammy and Co. were ethically manufactured by a small producer based in Mumbai, India and come in a wide range of prints ensuring that there is something for everyone.

I manage the social

Jammy and Co. Instagram

I manage the social media for Jammy and Co. which includes taking pictures and posting daily on Instagram as well as running promotional campaigns to sell product or to gain likes / followers.

This is an example o

Press - Jammy and Co. North Shore News

This is an example of press coverage we received as a direct result of the press release I sent out prior to the Jammy and Co. Launch.

The attached image w

Pop-Up Shop at Pottery Barn Kids Vancouver

The attached image was taken at a Jammy and Co. pop-up shop at Pottery Barn Vancouver. We have another scheduled for early spring when the new collection arrives. The opportunity was given as a result of direct PR initiatives I instigated.

This is a quick look

Lookbook - Jammy and Co. SS2016

This is a quick look at the selection of merchandise we introduced in June 2016. The collection has grown since and we are introducing new products all the time.

Here is the press re

PR - Press Release and Invite to Launch Party

Here is the press release and invite that were sent to press and selected guest list for the exclusive launch party of Jammy and Co. Vancouver.

A montage of photogr

Jammy and Co. Launch Party

A montage of photographs from the Jammy and Co. Launch Party. More pictures and higher res images can be found here:-

Mood board, top line

Trade Show Booth Plan

Mood board, top line social media strategy and layout for a Jammy and Co. tradeshow booth.