Toy Packaging

Erito Radical Racers is a toy packaging project that includes five different japanese sport cars. The product is aimed towards teens and young adults who have interests in racing, drifting, and car tuning. To appeal to the target audience, the style of the artwork is grungy to represent the unlawfulness of racing down a windy mountain road which some people in Japan started to do in the 1990s. The back of the packaging shows the cars’ specifications to appeal towards the car enthusiasts.The logo is "Erito" reversed out of a slanted badge and "Radical Racers" under it. "Erito" means elite in Japanese. The reason for the badge is that sport cars have special badges that show it is more than the base model. The cherry blossom red represents the symbol of Japan.

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