Marfa, Tx Branding

TOWN BRANDING | STUDENT PROJECT · Brand Identity · Promotional Items Design · Website Design Marfa is a magical place in the Texas desert. Its unique identity comes from the crossroads of rural Southwest and modern art. Local activities include modern art, craft shopping and a mysterious light phenomenon under amazing starry skies. This branding development reflects the town’s crossroad of cultures. The logo is composed by a cactus representing the region’s vegetation, framing brackets symbolising modern art and the bottom icon, is an abstraction of the famous mysterious Marfa Lights. The colour palette is inspired in the desert sunset’s tones. The brand artwork is composed by patterns coming from the set of icons designed, retro-style lines and phrases evoking the crossroad of cultures. Combined with rough textures and halftone patterns, a rustic feel is brought to the overall modern look.

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Diseño Gráfico/LaSalle College Vancouver/mngjtgr0aws7rl7u3dkg487xe5hpb6ns
Diseño Gráfico/LaSalle College Vancouver/4uy4m727cw3g5bwt5vsqr7rknebz294u
Diseño Gráfico/LaSalle College Vancouver/h3cemjpn1n3itx84gldohleuovh3x2ee
Diseño Gráfico/LaSalle College Vancouver/gb1z35a2itzwznnpwsf52000eg5j219z