Broadcast Brewery

Broadcast Brewery is a 7 piece beer bottle packaging project designed with nostalgia being its main inspiration. Conceptually based in Burbank California where the phenomena of broadcast TV started, Broadcast Brewery’s branding showcases illustrations of famous TV show characters from shows such as Bonanza, I Love Lucy, and I Dream of Jeannie. The brand design was inspired by the 1950’s era with pastel colours and wacky fonts. Each beer bottle’s colour, name, and font choice is personalized to the characters. The sans serif font chosen for body copy on the back of the label was chosen to not clash with the rest of the illustrated design. The outer container that carries the 6 beers was designed into the shape of an old television set showcasing all characters on the front in the TV’s screen, including the two antennas on the handle of the container.