Enterprise Brand: bru. (photoshoot)

Founded in 2019, bru. comes from brutalism. Brutalism comes from the word ‘béton brut’ a French word that means raw concrete. Brutalism is the 1950s and 1960s architectural style characterized by simple, block-like shapes with raw concrete construction. Known for its utilitarian feel, it forms express an emotional content independent of structural and function. bru. wants to make bags that are versatile, durable and timeless, combining utility and style to allow you to transition from workday to weekend with ease. bru. represents individuality and modernity through simple and minimalist silhouettes.