The aim of this project was to create a brand new beverage. This included developing a logo for the premium model on the market with its slick glass body and metal lid to complement it. The name Ace was chosen with the intention of displaying the magnificence of the brand. De ned as an Anglo Saxon name that means unity or rest in luck. The name has a positive meaning that enhances the quality of the brand and shows off the endearing aspects. The aim of the brand is to promote a joyful and sociable atmosphere. Something that the name also encourages through the meaning.