Georgia Maley

Georgia Maley

Arte y Diseño
LCI Melbourne

One Girl

Challenge: Create an engaging campaign that broadens the reach of donators by encouraging them to pledge their birthday to One Girl. The campahin should be able to grow organically. Solution: With each donation, donators have the ability to leave behind a birthday message. Each message is printed onto a separate balloon which are all bagged up and sent out to the birthday person one week before their birthday so that they can use them for their birthday celebration.

Arte y Diseño/LCI Melbourne/h1huoa8oqne13mc374wl9i2cd5yel8v9
Arte y Diseño/LCI Melbourne/rqwbu197q96n4wnco85y6ruz1t8q5xp9
Arte y Diseño/LCI Melbourne/lmzydzuobs4mr8qmeotfb8b64znjcx2h
Arte y Diseño/LCI Melbourne/h1huoa8oqne13mc374wl9i2cd5yel8v9
Arte y Diseño/LCI Melbourne/rqwbu197q96n4wnco85y6ruz1t8q5xp9
Arte y Diseño/LCI Melbourne/lmzydzuobs4mr8qmeotfb8b64znjcx2h