Yixuan Ma
Marketing y Comunicación de la Moda
LaSalle College | Montréal
Fashion Trend Forecast Project: ON EDGE
The project identifies and analyzes a major fashion trend in relation to various contextual factors. The information is transmitted into visuals. The project consists of three major parts: RUNWAY, WGSN vs Runway, and ON EDGE! Created in 2019 using Adobe Illustrator for Fashion Market Influencing Factors.
HARDWARE GLAMOUR Trend Board
In the "RUNWAY" Part, one trend named "Hardware Glamour" is identified based on the observations of a combination of silhouette and fabric from the runway. Five coherent examples from different designers are illustrated. In "WGSN vs RUNWAY", the identified runway trend is associated with one of WGSN’s major trends for A\W 20-21. Common visual elements are pointed using keywords. In "ON EDGE", a locally produced designer brand, a mass-market Canadian retailer, and a mass-market international brand are identified to justify the growing popularity of the identified fashion trend.
Image Sources