The City of Mystery • Cappadocia

The City of Mystery is a rebranding project for Cappadocia, the city of Turkey. The concept of this project is to let the readers explore this mysterious and exotic city especially those who are interested in geology. The design of the logo symbolizes the iconic activities in Cappadocia, while the color palettes of the ten alternant logos indicates the geographical area though the year in the city. The icons represent the notable features of the neighborhoods and the culture. Each of the icons have a consistent background with the simple lines drawings. The City of Mystery allows the readers to discover the other side of Cappadocia.