These campaign posters were created for WWF in hopes to bring awareness to the rapid extinction of animals in the world. The posters are black and white with a large dark dripping shape which washes the animal away, demonstrating the rapid disappearance of the animals. The posters have multiple ways of interpretation depending on the audience, which could include blood dripping, oil spill or destruction of habitat. A strong and important message is demonstrated through an abstracted and memorable manner. The tagline: ‘Don’t let them be part of the past’, further clarifies that these animals will no longer be on the planet if action is not taken.