Oh! Man is a high-end, pop rock culture styled store located in Paris, France. The store embraces a natural and healthy lifestyle for discerning dogs. The concept statement for the store is the slogan, “Play it or have it.” The concept is built on the idea of four dogs with a rock band. Each dog in the band represents one of the four quality products. This branding project includes designs of a logo, brand colors, cans, menu, invita tion, cartons, and so on. The logo is designed to represent the contemporary way of life through a funky dog showing its personality. The slogan conveys a relaxing and pleasant mood for the customers. Because the store is selling raw dog food, an unrefined hand-drawn style is used to attract young, urban dog lovers.