Spirit Bear Distillery is a locally produced liquor company based in BC. The brand specializes in using unique botanicals into the gin which is specific to the BC region. The concept of "being grounded" was inspired by the humbleness of the BC bears and how they roam the land without worries which was the goal for how the consumer should feel when drinking the gin. The design challenge was to create a high-end, yet earthy appearance and experience. Rich and earthy color tones are used on the label including a hand-written date stamp to further show the uniqueness and importance of each individual bottle.