The Hu Wine Packaging Design

The concept is based on a kind of traditional Chinese wine vessel called Hu. In ancient dynasties of China such as Qin, where people from different social classes use different types of the vessel to symbolize their social classes. The emperor’s vessel is exclusive to others, it represents power, wealth as well as fortune. The Hu is one type of the vessels that were used by the emperor. Some of the symbols on the Hu vessels are Taotie or demon face, dragons, realistic animals and birds, and some of the abstract symbols like bowstrings meanings were unknown. The Taotie or demon face and dragons were associated with land and rain, the farmers worshiped them for fertile land and receiving rain because three thousand years ago, rain was a concern to the farmers and they depended on the deities to bring rainfall to their land. The graphics designed for the packaging are based on the above historical features and customs.

Diseño Gráfico/LaSalle College Vancouver/tjs4mhc8uftukgvdt5ks3mth1pvv5q03
Diseño Gráfico/LaSalle College Vancouver/p0d2dv62sd9blecpjwnxf05yjoi4zym7
Diseño Gráfico/LaSalle College Vancouver/tjs4mhc8uftukgvdt5ks3mth1pvv5q03
Diseño Gráfico/LaSalle College Vancouver/p0d2dv62sd9blecpjwnxf05yjoi4zym7