This project is an advertising campaign for Magnum ice cream; it’s meant to show the use of the psychedelic style used on today’s market. The psychedelic style is known for the use of colours, the handmade typography and the crazy background. Magnum is an ice cream brand, known worldwide, that always uses the same kind of advertising, the colourful ads, photography and photo montages; that’s why the challenge was to create a campaign in a different style and make it work for the brand, by attracting young consumers. The campaign consists of three main printed posters and three social media posts with a strong concept that connects everything. Every Poster has a different 1960s slang fully join the ad campaign with the nostalgia and the fun that the 60s represent.