Branding Design

Mucha Green Tea This is package branding project for a tea shop called ‘MuCha’, which translates into ‘green tea’, and is pronounced matcha in Chinese. The company has five different flavors of tea: green tea, chrysanthemum tea, black tea, mint tea and white tea. MuCha’s logo is composed of a tea leaf, with a decorative word mark for the company name. The package design incorporates different colors to denote the different flavors, making it easier for customers to differentiate between products. Those package has some small icons, which is green tea leaf shape for green tea package, daisy flowers shape for the chrysanthemum tea package, black tea leaf shape for the black tea package, mint tea leaf shape for mint tea and white tea leaf shape for white tea.

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