Oh My Nuts!

These four packagings were created to store almonds, walnuts, and pistachios. The concept was to design a set of boxes that could reflect the healthy benefits of eating these nuts, which are good sources of fats. They play a positive role in reducing the risk of chronic diseases, such as heart disease and diabetes. The die cut of the box is shaped as a heart for this specific reason; it represents the fact that behind a healthy heart there is the consumption of good raw nuts. The banner on the top of the heart is shaped as an arrow that points down at the heart-shaped die cut. The tag-line on it that says “Stuff your heart with goodness” is made of a combination of different typefaces that fill (stuff) the entire surface of the banner to convey the idea that good nutrients are packed together and are directly falling into and filling a healthy heart. The brush typeface was chosen to give a sense of friendliness and playfulness, which should be part of a nutritious and varied diet.