This project involves creating a new branding for the city of Brasov, in order to introduce its medieval history to tourists. Brasov is a historical city, located in Romania, it’s known for its hospitality and friendly locals. ... The logo is composed of a variety of cultural elements, such as, a central castle shape which was inspired by the Bran Castle; the three circles represent the windows of the castle; a smiling face imposed on the building is indicative of the demeanour of the city’s inhabitants; a leaf icon relates to the gypsy culture, which uses the patrin to indicate their course; and two clouds stand for the city’s geography and weather. As for the colours, the orange colour is chosen according to the orange brick on the Bran castle’s roof, while the blue colour symbolizes the sky, and the grey colour was inspired by the wall of the castle.