Appliqué Bae is a series of collectible embroidered badges representing cats. The company required custom packaging and brand design to better market its products to consumers. ... Appliqué Bae is a French word for the badge, the bae is inspired by social media, it means baby. The interior of the packaging is representative of an indoor setting such as the corner of home, window or pet’s bed. The Packaging design is built to appear as if the cat wants to jump out of the package to human embracing. Packaging colouring is reflective of the badges colour palette. ___ Each badge is given a conceptual name to introduce each cat. The Packaging frame’s shape is composed of cat paws and cat scratch elements. The Backs of the packages offer specific information on the cat type.