Equipo
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![Michelle Suhanda]()
Michelle Suhanda
Diseño de Moda
LaSalle College | Jakarta -
![Sri Wati]()
Sri Wati
Diseño de Moda
LaSalle College | Jakarta -
![tasya nurul pratiwi]()
tasya nurul pratiwi
Diseño de Moda
LaSalle College | Jakarta
ANGGRAINI BRAND - BUYING AND SELLING PRODUCTS
Anggraini is a Jakarta-based fashion brand that creates formal, casual, and office ready-to-wear apparel with a touch of feminism. We focus on producing something that is more useful for each target market. Even the apparel that we produce can be used for daily occasions, even for hijab wearers who can enjoy Anggraini's work.
VISSION & MISSION
To become market leader in Modern Modest ready-to-wear fashion industry in Indonesia. To create high-quality, fashionable, affordable, and comfortable everyday modest clothing. To offer exclusive, elegant, and iconic designs quality women’s clothing.
MARKET SEGMENTATION
Anggraini's targetted to Woman Millennials, Urban middle, and upper-class households 18-40 years old (generation Y and Z).
CONSUMER DEMOGRAPHIC
UNIQUE SELLING POINT
We have high-quality, fashionable, affordable and comfortable everyday modest clothing. Fabric combinations. Mix classic silhouettes with innovation. Has a target market wide enough to be used by several groups.
SWOT ANALYSIS
STRENGTH : Fabric combinations, limited stock, distinct style of customers and follow the trends. WEAKNESS : Long period of production and similar silhouette. OPPORTUNITIES : Similar production materials (fabrics), other brands might have lower prices for similar designs. THREATS : Plagiarism. and brand that the same style and aesthetic.
MOODBOARD
TRENDBOARD
ANGGRAINI - ILLUSTRATION
ANGGRAINI - LOOKBOOK
Anggraini Spring/Summer 2021
Consultar el documentoVIDEO
Spring/Summer 2021
FIND US
Email : anggraini.indonesia@gmail.com. Telephone : 021-55651655