HUMA means a gender-neutral alternative means "they" for nouns and verbs that don't imply a specific gender in Arabic. Also derived its name from "human," we want to create art for people regardless of their gender. The brand signature is its gender-fluid pieces with clean minimalistic silhouettes, dark monochromatic palettes, and hints of Asian heritage. Created with passion and great attention to detail.
Our mission is to be a brand that values everybody's desire to express themself freely without any burden of social norms, no matter what their gender. And we want our customers to be able to embrace and celebrate who they are. Our vision is to expand the normality of gender fluidity in garment, as garment has no gender.
TARGET MARKET : Late Millennials - Gen Z (Age 17-29) I LOCATION: Jakarta I SOCIOECONOMIC : B+ - A+ I LIFE STAGE: Students / Worker (who are still in search of their identity) I LIFESTYLE AND ATTITUDE : Lives in an urban and metropolitan area, Modern, social, and tech-savvy , Conscious towards social, racial, and environmental issues, In their journey towards financial independence, True to personal style overhype/trend, Likes to experiment in styling,
Our brand is gender-fluid and this concept is relatively new in the Indonesian fashion scene. This allows our brand to stand out from other local brands competitors. I Incorporates cultural aspects in designs for every collection in a way that appeals to the audience I Timeless clean design with interesting cuts
STRENGTH: Producing garments that can be worn by people regardless of their gender, Taking inspiration, and modernize designs from Asian culture. I WEAKNESS: The brand's message doesn't apply to everyone's values. I OPPORTUNITY: Collaboration with other artisans, artists, painters, activists, etc. Using the online platform to introduce and promote the brand image. I THREAT: Competition with other brands, fast fashion markets, and retail stores.Remaining relevant and desirable in an ever more crowded marketplace.
SPRING / SUMMER 2021
Consultar el documentoFor more information & discussions : HELLO@HUMALABEL.COM I WWW.HUMA-LABEL.COM I INSTAGRAM: @Huma_The_label II HUMA STUDIO I setiabudi, south jakarta 12920
Photographer : Edgar Winata Lie
Model : Chriss Derek and Eunike