FOTIS

For this Project, I had to made my own brand. I had to choose my own style, color, and key words for my Brand Identity. This assignment teach me how to building a brand. Start from all of the things about the brands, target market, competitors, visuals, and preparation details for selling the products, etc. For this brand, I decided to name my brand FOTIS and focus on Art, sustainable, & fabrication. I also use various kind of worn clothes and fabrics for sustainable movement. From my brand’s name and the background, my brand reflects various kind of culture from life. Here I present my portfolio to help you understand about my brand and everything about it.

Table Of Content

[5-6] Brand Profile Cover

[7-8] Brand Name & Logo

[9-10] Brand Background

[11-12] Brand Vision & Mission

[13-14] Brand Market Research Cover

[15-16] Brand Target Market

[17-18] Brand Competitor 1

[19-20] Brand Competitor 2

[21-22] Brand Competitor 3

[23-24] Brand Competitor 4

[25-26] Brand FOTIS S.W.O.T

[27-28] Brand Positioning

[29-30] Brand Visuals Cover

[31-32] Brand Moodboard

[33-34] Brand Colorboard

[35-36] Brand Font

[37-38] Brand Stationery Cover

[39-40] Brand Name Card & Thank You Card

[41-42] Brand Label tag, Price Tag, Swing Tag, & Envelope