Store Layout Project: Forefront Beauty & Wellness

This project was created for our Store Layout class and I worked alone to research and create a brand aesthetic, products, store layout, the outside facade, online point of sale and various selling spaces for a target market that was assigned to each student/team by our teacher. I decided to develop a beauty and wellness brand called, Forefront, that sells luxury essential oils, body lotions, hand creams, cleansers, serums and more. I titled the brand, Forefront, because at the forefront of the company's values was natural, sustainable and ethically sourced ingredients with a zero harm supply chain.

About The Brand.

Target Market.

Point of Sale Concept.

Graphic Standards.

Location of Brick and Mortar Store.

Facade Example. (Done on Adobe Illustrator)

Store Layout of Brick and Mortar Store.

Selling Space Concept Board.

Service Space Concept Board.

Presentation of Online Point of Sale.

Cover Page.