Wildwood Alchemy is a range of natural plant based products. Grown and created by Chef Tim Budd using nature and intuition to heal and calm the body, mind and soul. The logo icon shape is both a water droplet and leaf with a centre flower element made up of two infinity symbols which reflect Chef Tim’s character and beliefs of giving back to nature. The word mark uses a classic serif typeface creating contrast with the soft lines of the icon providing a timeless look. A background of overlaying skeleton leaves is repeated across all packages creating unity throughout the brand. Elemental icons have been assigned to each product and are representative of the four elements originally used in alchemy, Earth, Air, Fire and Water.