Blue Flamingo is the artistic tropical cocktail club which is located in the heart of Gastown which is a vibrant and unique community. The Challenge is that there are a lot of bars and Blue Flamingo wants to be distinct. The branding series features three different cocktail flavours along with a syrup set and a travel set to start your journey to becoming a cocktail connoisseur. The goal of the design was to reflect a ‘tropical’ and ‘neon passion’, with an artistic visual edge to connect with the audiences and separate the organization from other ‘commercial’ beverage product. The inspiration for the design came from neon city lights with a modern twist combining a black background which contrasts against the flamboyant abstract tropical patterns. Through the use of vibrant vector illustrations the design draws the audiences therefore creating a sense of livelihood.