A project for our Promotional Mix course

To put everything in a nutshell, Along with the showcasing of Pablo Picasso’s masterpieces collections in the Arsenal contemporary art museum of Montreal; fashion giants Yves Saint Laurent is coming up with their super limited Picasso painting-inspired collaboration to make the occasion the best of ever. Being the second and best sponsors we have Coca-cola to brighten up the event. Following this collaboration YSL is opening up quick buy booth and selfie spots, also the brand is very specific in the social media game with online contests, exclusive tickets, unique hashtags, and more to strengthen the social platforms. The events attraction being the revealing of the paintings itself YSL is planning to do limited sales of their collection .on a well budgeted and scaled plan YSL along with the museum is planning to give the best experience to everyone.