Equipo
  • San Angelica

    San Angelica

    Marketing y Comunicación de la Moda
    LaSalle College | Jakarta
  • Vanesa Inestasya

    Vanesa Inestasya

    Negocios e Innovación
    LaSalle College | Jakarta
  • Maria Halim

    Maria Halim

    Negocios e Innovación
    LaSalle College | Jakarta

Jourde - Fashion Enterprise Project (Summer 2021)

Established in 2021, Jourde is a leisurewear brand founded by Maria Vania Halim, San Angelica, and Vanesa Inestasya Maliso. Originated from founders’ shared struggle When contemplating whether to create comfortable or fashionable pieces, founders came up with the idea to produce something that is best in both worlds. Beads and embroideries are well-loved but conventionally used for bigger occasions. Through the dainty pieces, Jourde wishes to reinvent the beauty of beads and hand-embroidery to enhance the fascination of leisurewear. Focused and committed to comfortness, Jourde aims to deliver such delicate beauty in a more simple and practical form.

The Fall/Winter 2021 Campaign 'Serein/Kalm'

With the hustle and bustle of life, we are often too busy and occupied to enjoy the beauty of the simple things in life.Serein/Kalm is the place that perhaps the soul seeks when feeling dull and weary. Inspired by how time goes on, Jourde decorating every piece reflects how life flows naturally forward in whatever way whenever. Through this collection, Jourde created simple and timeless pieces embroidered with irregular shapes just like how life is.

Marketing y Comunicación de la Moda/LaSalle College | Jakarta/kbifvy5vj7a004jbbotdpt2uuzp9bwiy
Marketing y Comunicación de la Moda/LaSalle College | Jakarta/4fqptf0p5rsq2bl7ebagc9gafwjlc82b
Instagram: @jourde__

Find us

Instagram: @jourde__official Website : www.jourdeofficial.com Shopee : @jourde__official Tokopedia : Jourde Official

Marketing y Comunicación de la Moda/LaSalle College | Jakarta/kbifvy5vj7a004jbbotdpt2uuzp9bwiy
Marketing y Comunicación de la Moda/LaSalle College | Jakarta/4fqptf0p5rsq2bl7ebagc9gafwjlc82b
Instagram: @jourde__

Otros créditos

Stylist: Sean Geraldo @seangeraldo
Photographer: Dan Putera @danputera
Videographer: Remoir @remoir.co
Model: Hanami Wang @hanami.wang
MUA: Annette Trinita @fullfacebyfelicianne
Hairdo: Adam Carlo @adamcarlomakeup