Mutu Mutu Brand Printed Advertisement

Mutu mutu is a local Indonesian Upcycling brand creating bags and it’s accessories. Their name derives from their motto which is “making it #berMUTUlagi”. Bermutu itself means high quality, so their motto is making it high quality again. They focus on deadstock fabrics and creates them into something that is high quality again with eye catching designs and useful products for their customers. The creation process is still between 2 people with deadstock fabrics bought from their friends who studied fashion design from their College. As they gain cuts of fabrics, they strive to experiment with the fabric culture and diversity from silhouette, patterns, and fabric manipulation

Mutu Mutu Brand Printed Ad

This printed ad came from the idea of using “somebody else’s trash is someone else’s treasure”. As the usage of used clothes as the model’s clothing, the usage of straws as the model’s headpiece. The props are all trash that the group member have at home and used to be created into something that can be used for Mutu Mutu’s photoshoot as Mutu Mutu’s brand collection itself used fabric scraps that aren’t needed anymore by their collaborators or friends.

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Otros créditos

Photographer: Gian Cendana (@mgianc)
Model: Evielin Halim
MUA: Priscilla Halim