Advertisement Class | Coach Spring 2021 Campaign

Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. Advertising Class Spring 2021 Projected by Melisa Juniarti & Hana Livealomi ADVERTISING CLASS Spring 21 LASALLE COLLEGE JAKARTA, Lecture Dino Augusto SE, MA.

Coach: Little Boy in You

There is Always a Little Boy inside a Man. Here we wanted to tell a funny fact that an adult man unconsciously has a little boy character inside them. With Coach, a man could express their little kid energy or simply just to look fun and confident. Coach encourage the target market to feel happy yet fashionable by wearing Rexy the dinosaur bag even if they’re older.