raffa khalisha

raffa khalisha

Negocios e Innovación
LaSalle College | Jakarta

NΠ: Private Label Management

Effortless, comfortable, and multifunction are the main key words to describe our brand. Specialized in beachwear for women, we aim to create products that are suitable for everyday wear, yet able to transform beautifully to your beach days. We implement efficiency in every piece of our products, with the signature terry towelling that are comfortable to wear on a daily basis. Cotton terry as our main source of fabrics are carefully chosen to provide incredible strength to absorb water as a substitute for your typical towels. The soft materials are able to prevent the skin from having irritation or allergy. Additionally, our products is designed to be timeless, both in style, and durability. This ethos has been carried through the beachwear line, with each piece created with the intent to be loved, lived in, and built upon.

Our first collection

nœ | vol1: Wanderlust

Our first collection called wanderlust. It means a strong desire to travel. from this product collection, we want to show our customer that our product is travel friendly as it is efficient to be worn anytime. Even for their most adventurous days

our product category

nœ | vol1: Wanderlust

our product category consist of tops, bottoms and one piece that are made of terry. they’re going to be sell in vibrant color as we want our customer to feel the fun energy through our garments

nœ is an efficient b

nœ | vol1: Wanderlust

nœ is an efficient beachwear clothing that can be worn to other places outside the beach and could also be a transition more into a ‘night’ look as our clothes are comfortable to be worn for a anytime in day.

People tend to assoc

nœ | vol1: Wanderlust

People tend to associate terry with bathroom amenities and only use it as a purpose to cover themselves or simply to dry their bodies after a nice shower, but then we want to translate this into a fashionable clothing that is comfortable and fun enough to be worn daily.

Our campaign was tak

nœ | vol1: Wanderlust

Our campaign was taken at a place where nature and human interaction exist. Through this campaign, we wanted to tell our ideas about creating a beachwear that wasn’t restricted to be worn to the beach only and a beachwear that could easily be transition into a more ‘night’ look when customer wanted to have a night walk or simply going to a bar and restaurant.

Which is why we also

nœ | vol1: Wanderlust

Which is why we also wanted to portray that even at night until dawn, Noe will still be comfortable to be worn for a whole day.

Our first collection
our product category
nœ is an efficient b
People tend to assoc
Our campaign was tak
Which is why we also

Otros créditos

Photographer: Solideo Hamazia
Talent: Maria Triana
Stylish: Raffa Khalisha, Hana livealomi, Melisa Juniarti
Makeup Artist: Salya Benaza