BOY MUTINY - Private Label Management

Mutiny is a revolt among a group of people to oppose, change, or overthrow an organization to which they were previously loyal. The term is commonly used for a rebellion among members of the military against an internal force, but it can also sometimes mean any type of rebellion against any force. I added the word boy to signify the owner of the brand, which is me; a boy and to highlight the youthfulness of the brand. This name unifies both me and the brand's identity. Since the brand is all about revolutionizing against the social stigma and being authentic, I chose this name to emphasize that ideal.

Behind The Brand

This brand touches on the irregularities in everyday life. It is a brand for misfits, outcasts and people who possess that punk spirit in which they do not give a care of how they are perceived by people around them. The brand aims to be different & unique or so-to-speak; irregular, and is aiming to be perceived as a brand that oozes individuality.

GENDER FLUID

Concept

The brand derives its aesthetic from the London punk scene and while incorporating elements from east Asian culture and aims to portray it in a modern and unconventional way whilst paying homage to the artists who have invented the arts in the first place.

Vision & Mission

Our objective is to give the youth an outlet of self expression and a medium in which they are able to experiment on through the way they dress by straying away from the strict rules of merging different cultures in fashion.

Controversial // Bold // Conceptual

Otros créditos

Design : Dariano Keeve
Model : Aldebran
Styling : Dariano Keeve
Hair & Makeup : Rebecca Jessica
Photography : Rebecca Jessica
Editing : Dariano Keeve