Business Plan - (Ellsaf) (Ellen Saputra) Lasalle College Indonesia - Intro to Planning Class

Intro to Planning class- Mr. Dino Augusto; Fall 2020. Ellsaf is a playful feminine dress suitable for young adults. Our mission is to change Indonesian's negative perspective on lingerie. We believe that with the right designs and fabrics, we can normalise using lingerie as a substitute of regular sleepwear.