Solitude is a new wine brand introduced from France. The brand name Solitude represents the quality of the grape. The varietal blends from the Domaine Paul Cherrier Winery are innovative and require a look and feel that communicates the uniqueness of this brand. The goal of this branding is to show quality as well as making this accessible to people who enjoy drinking wine. The logo means every element is a unit; it combines the letter "S" of the brand name and grape. This design singles out the grape itself as the focal point of the label. The harmonious color palettes express the flavor profile and complexity of each wine and its terroir.