Horizon - Brochure Design

This is a brochure design for uniquely luxurious beach side cottages with high end amenities which recognizes the importance of independence and personal choice and offer a variety of programs and services. This resort is located in Tofino and is created for people who love being outdoors, having fun and finding balance between body, mind and spirit. The targeted demographic is retired people. The design challenge was to portray elder generation as young at heart without being negative in any way in order for the product to reach the perfect audience. The layouts are peppered with photos showing singing, hopscotch, sailing paper boats, ice creams and sandcastles: these images evoke happy childhood memories. Using refreshing colors for illustrations done in a charming manner and coming up with imaginative copy which lures the buyers to become a kid once again.

Diseño Gráfico/LaSalle College Vancouver/nza4lzjh0v5q4annsnsyf8vgtqasobl2
Diseño Gráfico/LaSalle College Vancouver/wa4lqp3fvek5kix6iypo7m1l4mrivwdl
Diseño Gráfico/LaSalle College Vancouver/3tlncasz8yvrxbi75pymcxw4e7tvdgg0
Diseño Gráfico/LaSalle College Vancouver/wf4dylkjz1cml25sqm863lbpfs4gktob