Known as the Canada’s Musical Coast with clans of musicians and folk artists, Cape Breton is an island with a sea inside the island. The Sydney area is known for mining history and art. Ceilidh with music and dance is a famous tradition and the most famous music festival of Canada ‘Celtic Colors Festival’ happens here. A set of nine icons have been made, keeping in mind the concept of “Mining for experiences”.Incorporating mining and musical elements in the branding was a challenge faced. It was overcome by the use of a variety of symbols combined together. Negative space has played a large part in the logo coming together. Grungy, rocky texture indicates the mining. A simple color palette of three colors have been kept.