Forget me not - Brand identity

Forget Me Not is an artisanal home essences store that required the creation of its brand identity as well as the development of product packaging and artwork. Apart from the brand identity, various components were created such as a conceptual kit with seven to nine products, a series of three sets of three, stationary elements, and a conceptual invitation to promote the store and brand. An app is also part of the brand, making it multidimensional and giving it an interactive side to it. The concept around the brand is the connection between memories and smells. The artwork uses bright colours and dreamy shapes to represent the concept in a poetically way. There is also a play with typography to represent words that can connect back to the idea of memories and fragrances. The packaging and stationary elements go back to the idea of being a sustainable brand, for this reason, they are reusable and interactive as they contain seeds so the user can plant them and grow fragrant plants of their own. The design is bright and inviting, which allows the viewer to personalize the products as the names and artwork are open for interpretation.

Diseño Gráfico/LaSalle College Vancouver/3wxyx6yk8ft39d99s4eavfyvv3m8yfrj
Diseño Gráfico/LaSalle College Vancouver/scuxoq5eibzd7lqyso0u2c6okai6uvaq
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Check out the protot

Check out the prototype at https://xd.adobe.com/view/f8eea86d-6969-4c1e-40ac-41137becd5e6-8edf/?fullscreen

Diseño Gráfico/LaSalle College Vancouver/ffpbkmpg08d0li8iatmlu19pibbw171f